George Gard is an architect and urban designer at Bruner/Cott & Associates, interested in the externalities that shape design—culture, climate, policy, and site. Since joining Bruner/Cott in 2014, George has focused on the firm’s cultural and institutional transformative reuse projects—in settings ranging from a Victorian-era neighborhood to a Mid-Century Brutalist high-rise. Most significantly, he was involved with the recently completed Mass MoCA Phase III, which transformed 120,000 square feet of 19th-century mill building and doubled the area of the museum’s world renowned galleries. Currently, George is leading the design for reuse of an affordable housing community in Cambridge. George’s current research focuses on measuring the life-cycle impacts of the firm’s work, uniting and furthering the discourse around ‘transformative reuse’ and ‘high-performance’ projects.